Westward
Design System »

Westward Editorial

A modern editorial language for community-oriented rental housing — warm heritage tones, architectural typography, and a rhythmic double-chevron motif. Built on cream-space, sharp corners, and tonal depth.

01

Colors

Inspired by heritage materials — terracotta, cream-toned paper, and dark ink. Rust drives branding and CTAs; cream is the foundational surface.

Brand
Surfaces & Neutrals
02

Typography

Chivo (geometric sans) for impact paired with Source Serif 4 (classic serif) for narrative.

Display LG · Chivo
Rooted in Kerrisdale
Headline LG · Chivo
Contemporary living, timeless elegance
Headline MD · Chivo Caps
Amenities & Lifestyle
Body LG · Source Serif 4
Generous whitespace and intentional asymmetry create a dynamic, magazine-like feel throughout every page.
Body MD · Source Serif 4
A very dark charcoal rather than pure black is used for body text to maintain a soft, high-end legibility across long-form descriptions.
Label Caps · Chivo
Register Your Interest »
03

Buttons

Rectangular, flat, uppercase with wide tracking. Depth is signaled by color shift — never extrusion. The double chevron trails primary CTAs.

Occasional full-primary breaks create high-impact rhythm.

Cream text on rust, reserved for section transitions — the editorial equivalent of turning the page.

Rooted in
Kerrisdale
04

Form Inputs

1px rust borders, cream fill, hard corners. Labels use the caps style above each field. Focus shifts the fill — no shadows. Two-column on desktop, single on mobile.

05

Amenity Cards

Borderless, centered iconography in thin-stroke rust line icons.

Concierge

Round-the-clock attended lobby and parcel handling.

24h Fitness

Light-filled studio with curated equipment.

Rooftop Lounge

Garden terrace with mountain and city views.

Pet Spa

Dedicated wash station for residents’ companions.